Blick is a successful logo. Blick is written in all caps and the weight is consistent with all the letters. The font is modern because there are no serifs or brackets and all the letters are upright. I like how since Blick is written in all caps “art materials” is written in all lowercase. The graphics are working really well. The paint brush breaks up the composition nicely and brings you down to the “preferred customer” I also like how “preferred” is bold because that’s what they really want you to see first. The colors that were chosen were a good choice; the letters can be easily read. This is really well balanced.