I think the Blooms Pizza is unsuccessful. It doesn’t look like a sign for a pizza place. The colors do not work at all. The graphics do not make sense. The bold red out line of “Blooms” makes it stand out but it doesn’t look good against the pale yellow or beige background. There are too many different fonts in the sign that don’t work well together. The “Blooms Pizza” is written in a modern font because there are no serifs, it is upright, there are no brackets and the terminals are rounded.