Coney Island is and ice cream shop. You can see that by al the ice cream cones going around the awning. Besides the ice cream cones the sign itself it doesn’t look like and ice cream shop. It definitely resembles an Island with the blue and the waves like lines, which works well since Island is in the title. The font is very playful which is good since it audience is most likely children. It is easy to read, the spacing is good. The sign is well balanced with the waves and the dots. The color would look better brighter but it looks like it could have once been bright but just faded over time.