I felt that this was successful. It is on a truck so it needs to be noticeable and easy to read while it drives by and I feel like it did a good job meeting these requirements. The bold colors bring your attention to the truck and the letters are noticeable, you know they are for a Doritos ad. The graphics work well. There is a chip for the dot in the eye and the rest of the chips on the truck balance it out very well. The spacing between the letters is good, easy to read.