E.l. Fudge is successful. Really like the colors that are used. I like the thick outline; it brings out the white letters. The font used for E.l. Fudge is expressive. It reminds me of fudge. Also the smaller font is clear and easy to read. The color of the small font matches the blue outline of  “original.” There is not much space between the letters at all but it works, its still readable. The hand of the little elf brings your eye to the smaller font. This is well balanced.