I felt that Heritage was unsuccessful. The word Heritage should have been the biggest part since it the name of the company, however its almost the smallest thing on the van. Since it is on a van everything should be big and clear so you can see it when it drives by. The name isn’t really that clear. I don’t like the outline of it, its too distracting. The rest of the text is easy to read and pretty big. I think the number should be a little bigger though. The blue on white is easy to read but isn’t very attractive. Maybe they could have used more colors or graphics to draw your attention more to the van.