Home Depot is successful. This sign was on the highway so it was good that it was really high up and big. The bright orange made it eye catching and attractive. The white on the orange made the letters stand out. Also, the text is written like a stencil which works well because the store is like a do it yourself type store and a stencil is a do it yourself type of tool. In a different case the diagonal words can make it hard to read but in this case it works well.