The Jello box is successful. The big red letters attract you to the box. The font is modern because there are no serifs or brackets. Also, the letters are upright and the terminals are rounded. There are several different fonts used and they all work well together. The brown swirls create good movement; it moves your eyes to see all there is to read on the box. The line spacing is good; you are able to read everything easily. The colors are also good; the color of the swirls resembles the color of the peanut butter in the actual product. The white on the brown brings out the words clearly.