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Nickerson & Hills

 

Nickerson & Hills is I think an art store. I really like the type. The letters flow nicely with each other. The white on the green shows up really well. I don’t like how the graphic is outside the sign. I feel like they should have incorporated it somehow. Maybe if there wasn’t a border around the sign the paint palette wouldn’t look that much out of place. The spacing of the letters and words are good and easy to read. I think the “&” is a little smaller than the words but it works well with the composition.