The North Face logo is successful. It is very simple and easy to read. There is basically no spacing between the lines but it works. There is also not much space between the letters either but the font is so simple that it doesn’t affect its legibility. The font is definitely modern because there are no serifs or brackets. Also all the letters are all upright. The graphic works really well with the letters. Everything seems to fit nice and neatly together. It is well balanced and proportioned.