I felt the Special K sign was successful. I think the text is modern because there are no serifs. Also, the word special is upright. The letter K is big and red and draws your attention to the box. Also the letter is recognizable you know that it stand for Kellogg. The word “Bliss” is done in a text that looks like bliss. Also the dark outline and drop shadow on “raspberry” helps it stands out and is readable. There are a lot of different fonts but they all work well together. The box is well balanced. The graphics work well to help balance and show what the product is.